/*
Theme Name: Icon Rise
Description: Bilingual agency site for SEO, GEO and creator campaigns.
Version: 1.0.1
Text Domain: icon-rise
*/

:root {
  color-scheme: light;
  --ink: #191727;
  --muted: #5c5870;
  --paper: #f9f8fc;
  --white: #fff;
  --line: #e5e1ef;
  --accent: #5736b0;
  --accent-dark: #3f228c;
  --tint: #ede6fc;
  --night: #131225;
  --night-line: #ffffff22;
  --pale: #cdbbfa;
  --radius: 21px;
  --shadow: 0 15px 44px #2b17420c;
}

* { box-sizing: border-box; }
[hidden] { display: none !important; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 16px/1.65 system-ui, sans-serif;
}
html[lang="ar"] body { font-family: Rise Arabic, system-ui, sans-serif; line-height: 1.8; }
h1, h2, h3, p, figure { margin: 0; }
h1, h2, h3 { line-height: 1.17; text-wrap: balance; }
html[lang="ar"] :is(h1, h2, h3) { line-height: 1.3; }
h2 { font-size: clamp(1.7rem, 3vw, 2.85rem); }
h3 { font-size: clamp(1.05rem, 1.65vw, 1.35rem); }
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; height: auto; }
button, input, select, textarea { font: inherit; }
button { cursor: pointer; }
button:disabled { cursor: default; opacity: .58; }
:focus-visible { outline: 3px solid #9269ff; outline-offset: 4px; }
.shell { width: min(100% - 88px, 1184px); margin-inline: auto; }
.section { padding-block: clamp(46px, 6.2vw, 85px); }
.narrow-top { padding-block-start: 0; }
.skip {
  position: absolute;
  inset: 8px auto auto 8px;
  z-index: 10;
  padding: 9px 14px;
  border-radius: 8px;
  background: var(--white);
  transform: translateY(-150%);
}
.skip:focus { transform: none; }
#services { scroll-margin-top: 20px; }

.header { position: relative; z-index: 2; background: var(--night); color: var(--white); border-block-end: 1px solid var(--night-line); }
.header-inner { min-height: 76px; display: flex; justify-content: space-between; align-items: center; gap: 22px; }
.brand, .header-actions { display: flex; align-items: center; gap: 12px; }
.brand { width: fit-content; font: 800 18px/1 system-ui, sans-serif; letter-spacing: .025em; white-space: nowrap; }
.brand > span > span { color: var(--pale); margin-inline-start: 2px; }
.brand img { flex: 0 0 auto; border-radius: 10px; }
.header nav { display: flex; align-items: center; gap: clamp(15px, 2.6vw, 33px); }
.header nav a { color: #e2ddf0; font-size: .9rem; font-weight: 700; white-space: nowrap; }
.header nav a:hover, .header nav a[aria-current="page"] { color: var(--pale); }
.lang {
  display: grid;
  place-items: center;
  min-height: 42px;
  min-width: 42px;
  padding-inline: 7px;
  border: 1px solid var(--night-line);
  border-radius: 9px;
  color: var(--pale);
  font-weight: 700;
  font-size: .83rem;
}
.nav-toggle {
  display: none;
  min-height: 42px;
  padding-inline: 12px;
  border: 1px solid var(--night-line);
  border-radius: 9px;
  background: transparent;
  color: var(--white);
  font-size: .9rem;
  font-weight: 700;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  width: fit-content;
  min-height: 46px;
  padding: 9px 17px;
  border: 1px solid transparent;
  border-radius: 10px;
  font-size: .88rem;
  font-weight: 700;
  text-align: center;
  transition: background-color .18s ease, color .18s ease, border-color .18s ease;
}
.btn.primary { background: var(--accent); color: var(--white); }
.btn.primary:hover { background: var(--accent-dark); }
.btn.secondary { background: var(--tint); color: var(--accent-dark); }
.btn.secondary:hover { background: #e3d8f8; }
.btn.outline { border-color: var(--line); background: transparent; color: var(--accent-dark); }
.btn.outline:hover { background: var(--tint); }
:is(.header, .hero, .sub-hero, .contact-band, .contact-card) .btn.primary { background: var(--pale); color: #221444; }
:is(.header, .hero, .sub-hero, .contact-band, .contact-card) .btn.primary:hover { background: #e3d8ff; }
:is(.hero, .contact-band, .contact-card) .btn.outline { border-color: #b5a7d36b; color: #f2ebff; }
:is(.hero, .contact-band, .contact-card) .btn.outline:hover { background: #ffffff13; }
.header .nav-cta { min-height: 42px; }
.arrow { flex: 0 0 auto; }
html[dir="rtl"] .arrow { transform: scaleX(-1); }
.actions { display: flex; align-items: center; flex-wrap: wrap; gap: 10px; margin-block-start: 23px; }
.text-link { display: inline-flex; align-items: center; gap: 6px; width: fit-content; color: var(--accent-dark); font-size: .9rem; font-weight: 700; }
.text-link:hover { text-decoration: underline; text-underline-offset: 4px; }
.text-link .arrow { width: 14px; height: 14px; }

.eyebrow {
  display: flex;
  align-items: center;
  gap: 8px;
  margin-block-end: 12px;
  color: var(--accent);
  font-size: .78rem;
  font-weight: 700;
}
.eyebrow > span { display: block; width: 7px; height: 7px; border-radius: 50%; background: currentColor; }
.intro { margin-block-start: 12px; color: var(--muted); max-width: 58ch; }
.section-head { margin-block-end: 24px; }
.section-head.spread { display: flex; justify-content: space-between; align-items: end; gap: 18px; }

.hero, .sub-hero {
  background: radial-gradient(ellipse at 20% 16%, #2e214b 0%, transparent 55%), var(--night);
  color: #f7f3ff;
}
.hero-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: center;
  min-height: 520px;
  padding-block: 45px 52px;
  gap: clamp(18px, 4vw, 58px);
}
.hero-copy { position: relative; z-index: 1; }
.hero h1 { font-size: clamp(2.5rem, 5vw, 4.75rem); line-height: 1.1; }
html[lang="ar"] .hero h1 { font-size: clamp(2.25rem, 4.25vw, 4.15rem); line-height: 1.28; }
.hero h1 em { display: inline; color: var(--pale); font-style: normal; }
:is(.hero, .sub-hero, .contact-band, .contact-card) .eyebrow { color: var(--pale); }
:is(.hero, .sub-hero, .contact-band) .intro { color: #ded6ef; }
.hero .intro { max-width: 49ch; font-size: clamp(1rem, 1.45vw, 1.16rem); margin-block-start: 17px; }
.signal { position: relative; direction: ltr; width: 100%; max-width: 580px; margin-inline: auto; }
.signal img { width: 100%; }
.signal-label {
  position: absolute;
  padding: 6px 9px;
  border: 1px solid #e8dfff56;
  border-radius: 6px;
  background: #17132ad9;
  color: #f1e9ff;
  font: 650 clamp(.51rem, .72vw, .67rem)/1.2 system-ui, sans-serif;
  letter-spacing: .08em;
  white-space: nowrap;
}
.signal-label.search { left: 7%; top: 25%; }
.signal-label.ai { right: 6%; top: 39%; }
.signal-label.creators { right: 12%; bottom: 17%; }
.market-strip { background: #f0ebf9; border-block-end: 1px solid var(--line); }
.market-strip-inner { min-height: 68px; display: flex; align-items: center; justify-content: space-between; gap: 14px; padding-block: 9px; }
.market-strip-inner > span { font-size: .8rem; color: var(--muted); }
.market-strip-inner > div { display: flex; flex-wrap: wrap; gap: 8px clamp(14px, 2.5vw, 28px); }
.market-strip-inner > div > a { font-size: .87rem; font-weight: 700; }
.market-strip-inner > div > a:hover { color: var(--accent); }

.service-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; }
.service-card {
  min-height: 252px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  padding: clamp(15px, 2vw, 23px);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
  box-shadow: var(--shadow);
}
.service-card:hover { border-color: #c4b1ee; }
.service-card p, .sector p, .steps p { color: var(--muted); font-size: .92rem; }
.service-card .text-link { margin-block-start: auto; }
.card-top { display: flex; justify-content: space-between; align-items: center; gap: 8px; }
.icon-box { display: grid; place-items: center; width: 43px; height: 43px; flex: 0 0 auto; border-radius: 12px; background: var(--tint); color: var(--accent-dark); }
.tag { color: var(--accent); font: 700 .64rem/1.3 system-ui, sans-serif; letter-spacing: .07em; }
.case-section { scroll-margin-block-start: 96px; }
.case-panel {
  display: grid;
  gap: 20px;
  padding: clamp(16px, 3.4vw, 36px);
  border: 1px solid var(--line);
  border-radius: 24px;
  background: var(--white);
}
.case-panel .intro { margin: 0; }
.case-panel :is(.btn, .text-link) { justify-self: start; }
.case-brand { display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 14px; }
.case-brand h3 { margin-block-start: 4px; }
.case-logo {
  display: block;
  width: min(100%, 230px);
  height: auto;
  padding: 10px 14px;
  border-radius: 10px;
  background: var(--night);
}
.case-scope, .case-period-title { margin: 0; color: var(--accent-dark); font-size: .85rem; font-weight: 750; }
.case-dates, .case-note { margin: 0; color: var(--muted); font-size: .875rem; }
.case-periods { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; }
.case-period { padding: clamp(12px, 2.8vw, 24px); border: 1px solid var(--line); border-radius: 16px; background: var(--paper); }
.case-period:last-child { background: var(--tint); }
.case-metrics { display: flex; flex-wrap: wrap; gap: 12px 30px; margin: 12px 0 0; }
.case-metrics dt { font-size: .82rem; color: var(--muted); }
.case-metrics dd { margin: 0; font-size: clamp(1.15rem, 3vw, 1.9rem); font-weight: 750; }
.case-total { margin: 0; font-weight: 750; }
.case-table-wrap { overflow-x: auto; border: 1px solid var(--line); border-radius: 14px; }
.case-table { width: 100%; min-width: 18rem; border-collapse: collapse; font-size: .9rem; }
.case-table caption { padding: 12px; color: var(--ink); font-weight: 750; text-align: start; }
.case-table :is(th, td) { padding: 10px 12px; border-block-start: 1px solid var(--line); text-align: start; vertical-align: top; }
.case-table thead { background: var(--paper); }
.case-table th small { display: block; margin-block-start: 3px; color: var(--muted); font-weight: 500; }
.case-table :is(td, dd) bdi { white-space: nowrap; }
.case-trend { margin: 0; padding: clamp(12px, 2.8vw, 22px); border-radius: 16px; background: var(--paper); }
.case-trend figcaption { font-weight: 750; }
.case-trend ol { display: grid; gap: 12px; list-style: none; margin: 12px 0 0; padding: 0; }
.case-trend li { display: grid; grid-template-columns: minmax(9rem, 1fr) minmax(3.5rem, 2fr) 2.5rem; align-items: center; gap: 12px; }
.case-trend-period { display: grid; gap: 2px; font-size: .85rem; }
.case-trend-period > span { color: var(--muted); font-size: .8rem; }
.case-trend li > bdi { font-weight: 750; text-align: end; }
.case-track { display: block; height: 10px; border-radius: 10px; background: var(--line); }
.case-track > span { display: block; height: 100%; border-radius: inherit; background: var(--accent); }
@media (max-width: 600px) {
  .case-panel { gap: 15px; }
  .case-table :is(th, td) { padding: 8px 6px; font-size: .82rem; }
  .case-trend li { grid-template-columns: minmax(6rem, 1fr) minmax(2.5rem, 1.1fr) 2.15rem; gap: 8px; }
}
@media (max-width: 340px) {
  .case-periods { grid-template-columns: 1fr; }
}
.soft-panel { border-block: 1px solid var(--line); background: #f2eef8; }
.split-section { display: grid; grid-template-columns: minmax(0, .78fr) minmax(0, 1fr); align-items: start; gap: clamp(25px, 7vw, 106px); }
.split-section .text-link { margin-block-start: 19px; }
.steps { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; list-style: none; padding: 0; margin: 0; }
.steps li { padding: 16px 0 0; border-block-start: 1px solid #cec4df; }
.steps p { margin-block-start: 6px; }
.step-number { display: block; margin-block-end: 7px; color: var(--accent); font: 700 .78rem/1.2 system-ui, sans-serif; letter-spacing: .08em; }
.split-section .steps { grid-template-columns: 1fr; gap: 14px; }
.sector-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 15px; }
.sector {
  display: grid;
  gap: 8px;
  align-content: start;
  padding: 17px 18px 18px;
  border-inline-start: 2px solid #b7a0e8;
  border-radius: 4px 10px 10px 4px;
  background: #fff;
}
.market-section { background: #eeebf7; }
.market-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 13px; }
.market-card {
  display: grid;
  grid-template-columns: auto minmax(0, 1fr) auto;
  align-items: center;
  gap: 13px;
  padding: 18px;
  border: 1px solid var(--line);
  border-radius: 14px;
  background: var(--white);
}
.market-card:hover { border-color: #a789e8; color: var(--accent-dark); }
.market-code { display: grid; place-items: center; width: 42px; height: 42px; border-radius: 10px; background: var(--tint); color: var(--accent-dark); font: 800 .75rem/1 system-ui, sans-serif; }
.market-copy { display: grid; gap: 1px; }
.market-copy strong { font-size: 1.08rem; }
.market-copy small, .market-copy > span { color: var(--muted); }
.market-copy small { font-size: .77rem; }
.market-copy > span { font-size: .88rem; }
.market-card .arrow { color: var(--accent); }
.faq-layout { display: grid; grid-template-columns: .65fr 1fr; gap: 32px; align-items: start; }
.faq details { padding: 13px 0; border-block-end: 1px solid var(--line); }
.faq details:first-child { border-block-start: 1px solid var(--line); }
.faq summary { cursor: pointer; font-weight: 700; }
.faq summary::marker { color: var(--accent); }
.faq p { color: var(--muted); margin-block-start: 8px; }

.breadcrumbs {
  min-height: 39px;
  display: flex;
  align-items: center;
  gap: 7px;
  flex-wrap: wrap;
  padding-block: 6px;
  color: var(--muted);
  font-size: .75rem;
}
.breadcrumbs a { text-decoration: underline; text-underline-offset: 3px; }
.sub-hero-inner { padding-block: clamp(40px, 6vw, 75px); }
.sub-hero h1 { max-width: 23ch; font-size: clamp(2.15rem, 4.9vw, 4.05rem); }
.sub-hero .intro { font-size: clamp(1rem, 1.5vw, 1.18rem); }
.example {
  padding: clamp(19px, 3vw, 36px);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: #f0ebfa;
}
.example .text-link { margin-block-start: 12px; }
.country-tags { display: flex; flex-wrap: wrap; gap: 8px; list-style: none; padding: 0; margin: 16px 0 0; }
.country-tags li { background: var(--white); border: 1px solid var(--line); border-radius: 999px; padding: 3px 12px; font-size: .85rem; }
.contact-section { padding-block-start: 16px; }
.contact-band {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 18px;
  padding: clamp(20px, 4vw, 47px);
  border-radius: var(--radius);
  background: radial-gradient(ellipse at 15% 5%, #442c6c, transparent 70%), var(--night);
  color: #f7f3ff;
}
.contact-band .actions { flex: 0 0 auto; margin-block-start: 0; }
.booking-grid { display: grid; grid-template-columns: minmax(0, 1.5fr) minmax(0, 1fr); align-items: start; gap: 18px; }
.form-card, .contact-card { border-radius: var(--radius); padding: clamp(18px, 3vw, 36px); }
.form-card { background: var(--white); border: 1px solid var(--line); box-shadow: var(--shadow); }
.form-card > p { color: var(--muted); margin-block-start: 7px; }
.form-card form { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 13px; margin-block-start: 18px; }
.form-card label { display: grid; gap: 5px; font-size: .85rem; font-weight: 700; }
.form-card input, .form-card select, .form-card textarea {
  width: 100%;
  padding: 8px 10px;
  min-height: 43px;
  border: 1px solid #cdc5df;
  border-radius: 8px;
  background: var(--white);
  color: var(--ink);
  font-size: .95rem;
  font-weight: 400;
}
.form-card textarea { resize: vertical; }
.form-card .full { grid-column: 1 / -1; }
.brief-ready { display: grid; gap: 8px; padding: 12px; background: #f0ebfa; border-radius: 10px; }
.contact-card { background: var(--night); color: #f7f3ff; }
.contact-card p:last-child { margin-block-start: 17px; color: #ded6ef; }
.phone { display: inline-block; margin-block-start: 12px; color: var(--pale); font: 750 clamp(1.1rem, 2.4vw, 1.65rem)/1.2 system-ui, sans-serif; }
.phone:hover { text-decoration: underline; }

.footer { background: var(--night); color: #f0eaf8; }
.footer-grid { display: grid; grid-template-columns: minmax(0, 1.5fr) repeat(2, minmax(0, 1fr)); gap: 18px; padding-block: 35px; }
.footer-grid p { color: #d0c8df; max-width: 34ch; margin-block-start: 10px; font-size: .9rem; }
.footer-links { display: grid; align-content: start; gap: 7px; font-size: .88rem; }
.footer-links a { color: #d6cce9; width: fit-content; }
.footer-links a:hover { color: var(--white); text-decoration: underline; }
.footer-bottom { display: flex; justify-content: space-between; gap: 12px; padding-block: 13px; border-block-start: 1px solid var(--night-line); color: #cbc0dd; font-size: .78rem; }

@media (max-width: 960px) {
  .shell { width: min(100% - 48px, 1184px); }
  .header nav { gap: 13px; }
  .hero-inner { min-height: 440px; }
  .service-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .service-card { min-height: 211px; }
  .contact-band { align-items: flex-start; flex-direction: column; }
}

@media (max-width: 720px) {
  .shell { width: calc(100% - 32px); }
  .header-inner { flex-wrap: wrap; gap: 8px; min-height: 66px; padding-block: 8px; }
  .header-actions { margin-inline-start: auto; gap: 6px; }
  .header .nav-cta { display: none; }
  .header nav { order: 4; width: 100%; padding-block: 7px; flex-wrap: wrap; }
  .js .nav-toggle { display: block; margin-inline-start: auto; }
  .js .header-actions { margin-inline-start: 0; }
  .js .header nav { display: none; }
  .js .header nav.open { display: flex; }
  .hero-inner { grid-template-columns: 1fr; min-height: auto; padding-block: 31px 21px; gap: 12px; }
  .hero h1, html[lang="ar"] .hero h1 { font-size: clamp(2.25rem, 8.4vw, 3.6rem); }
  .signal { max-width: min(93%, 400px); }
  .market-strip-inner, .section-head.spread { align-items: flex-start; flex-direction: column; }
  .market-strip-inner { gap: 4px; padding-block: 10px; }
  .split-section, .steps, .faq-layout, .booking-grid { grid-template-columns: 1fr; gap: 17px; }
  .sector-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .market-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .footer-grid > div:first-child { grid-column: 1 / -1; }
}

@media (max-width: 390px) {
  .service-grid, .sector-grid, .form-card form { grid-template-columns: 1fr; }
  .service-card { min-height: 0; }
  .service-card .text-link { margin-block-start: 1px; }
  .hero .actions { gap: 6px; }
  .btn { padding-inline: 12px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .btn { transition: none; }
}
.ir-reviews { border-top: 1px solid var(--line); }
.ir-reviews .ir-review-note { color: var(--muted); max-width: 78ch; margin-block: 12px 24px; }
.ir-reviews .ir-review-list { display:grid; grid-template-columns:repeat(auto-fit,minmax(min(100%,310px),1fr)); gap:16px; list-style:none; padding:0; margin:20px 0 42px; }
.ir-reviews .ir-review-item { background:var(--white); border:1px solid var(--line); border-radius:18px; padding:24px; box-shadow:var(--shadow); }
.ir-reviews .ir-review-item h3 { margin:0 0 8px; font-size:1.15rem; }
.ir-reviews .ir-review-date { font-size:.85rem; color:var(--muted); }
.ir-reviews .ir-review-text { margin-top:12px; line-height:1.8; }
.ir-reviews .comment-respond { padding:24px; background:var(--white); border:1px solid var(--line); border-radius:18px; max-width:780px; }
.ir-reviews .comment-form p { display:flex; flex-direction:column; gap:6px; margin-block:14px; }
.ir-reviews .comment-form input:not([type=checkbox]):not([type=submit]), .ir-reviews .comment-form textarea { border:1px solid #bcb3cf; border-radius:10px; width:100%; padding:10px 12px; background:#fff; color:var(--ink); }
.ir-reviews .comment-form .form-submit input { display:inline-block; border:0; padding:12px 22px; background:var(--accent); color:#fff; border-radius:999px; cursor:pointer; width:auto; }
.ir-reviews .comment-form-cookies-consent { display:flex !important; flex-direction:row !important; align-items:center; }
.ir-reviews .logged-in-as, .ir-reviews .comment-notes { color:var(--muted); font-size:.87rem; }
.ir-article { max-width: 920px; margin-inline: auto; padding-block: 48px 90px; }
.ir-article .ir-kicker { color: var(--accent-dark); font-weight: 750; font-size: .9rem; letter-spacing: .02em; }
.ir-article h1 { font-size: clamp(2rem, 4vw, 3.5rem); margin: 12px 0 20px; }
.ir-article .ir-lead { font-size: 1.12rem; color: var(--muted); max-width: 78ch; }
.ir-article .ir-insight-nav { display: flex; gap: 12px; flex-wrap: wrap; margin-block: 24px; }
.ir-article .ir-insight-nav a, .ir-article .ir-related a { color: var(--accent-dark); text-decoration: underline; text-underline-offset: 3px; }
.ir-article .ir-section { margin-block: 40px; }
.ir-article h2 { font-size: clamp(1.4rem,2.6vw,2.1rem); margin-block: 0 14px; }
.ir-article h3 { margin-block: 20px 8px; }
.ir-article p, .ir-article li { line-height: 1.9; }
.ir-article p + p { margin-block-start: 12px; }
.ir-article ul, .ir-article ol { padding-inline-start: 27px; margin-block: 16px 24px; }
.ir-article li + li { margin-block-start: 9px; }
.ir-article .ir-panel { background: #f0ebfb; border: 1px solid #e0d8f2; border-radius: 20px; padding: 24px; }
.ir-article .ir-panel h2 { margin-block-start: 0; }
.ir-article details { border-bottom: 1px solid var(--line); padding-block: 16px; }
.ir-article summary { cursor: pointer; font-weight: 700; }
.ir-article details p { margin-block-start: 12px; }
.ir-article .ir-related { border-top: 1px solid var(--line); margin-top: 36px; padding-top: 22px; }
@media(max-width:650px) { .ir-article { padding-block: 28px 65px; } .ir-article .ir-panel { padding: 18px; } }